If you are a vendor or distributor of goods or services, you are certain to rely on your channel partners to grow sales.
Your channel sales partners are one of your greatest assets. Not only do they provide a valuable service, but their support and collaboration help to build and maintain your business in the marketplace. So the question is how can you build and maintain the relationship with your partners and how do you convert this relationship into increased sales?
The indirect sales channel: pleasure or pain?
